John Choi is a Product Manager of Patient Identification Products (specifically the thermal and blood wristband product lines) at PDC. He enjoys building an on-going conversation with hospital clients so that he can better understand their needs, expectations, and challenges, in order to drive product innovation and define service and quality standards. John joined PDC after serving 10 years as a Product Manager at Bixolon, a former division of Samsung’s thermal printer business. He recently launched PDC’s ScanBand DR®, a thermal patient wristband with market-leading print durability. In his free time, John enjoys tickling the ivories, learning new songs, brushing up on his chops on the keys, and playing competitive tennis when the opportunity arises. He is known among his friends and family as a die-hard Lakers fan.